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The Art and Science of Coaching; Enablers of Effective Change (125 Hours)

Mission / Vision of Education and Learning Program

Our coaching education is based on the philosophy and framework of the ICF’s 8 Core Coaching Competencies. That is coach competencies as the Doing and the Ethics as the Being of coaching. Our approach is based on our belief that the coach is a catalyst, and all leaders & managers are able to be excellent in coaching skills.

Course Description and Requirements

Our curriculum is 90% ICF Core Competency based.

  • For the full details of course descriptions and requirements, please click

Learning Goals

This program aims to support your organizations to apply coaching skills in the areas of:

  • Recognizing the distinctions of "coaching" and other disciplines 

  • Deepening understanding of the eight ICF Core Coaching Competencies

  • Demonstrating these Core Coaching Competencies through coaching practices

  • Participating in giving and receiving feedback after coaching practices according to these competencies

  • Strengthening your organizations’ capacity to embrace chan

  • addressing the human side of change effectively

  • fostering a culture of resilience, learning and growth

  • supporting leaders and manager to navigate transitions for themselves and for their teams smoothly and effectively

List of Instructors

Conducted by:

Atchara Juicharern, Ph.D. - PCC and AcComm Group Team

Requirements to enter the program
  • At least 3 years work experience in public, state-owned or private organizations

  • Demonstrate passion in helping others grow and unleash people’s potentials


Phase 1: Mindset, Skills Set, and Tools Set (Coaching tools for coaching within organization)

Duration: 60 Hours – spacing out in 2.5 months

Course Descriptions:


Part 1: Mindset of Coaching        

Part 1 includes welcome and introduction to the program. This part also includes objectives of the program and establishment of our agreement. The instructor will also introduce the definition of coaching according ICF’s.


Part 2: Core Coaching Competencies


Firstly, this part starts with introducing 8 ICF Core Coaching Competencies - with descriptions of the 63 Behavior statements or performance criteria. 


Next, this part will continue to provide the knowledge of each competency in depth. The instructor will give simple models to aid understanding and demonstrate each coaching skill. We will master each competency through practices, group activities, discussion, self-reflection, and feedback.


This part will continue with coaching practices & feedback spacing out once a week.


Part 3: Coaching Tools


Part 3 contains the tools set for leaders and managers for coaching within organizations.

Phase 2: Mindset, Skills Set, and Tools Set (Coaching tools for coaching within organization)

Duration: 65 Hours spacing out in 2.5 Months

Course Descriptions


Part 1: Coaching at PCC Level

Part 1 covers the review of 8 core competencies and develops the coach’ ability to differentiate the ACC Level and the PCC Level of coaching.


Part 2: Coaching and Change

This second part of Phase 2 will continue to support students to embody the coaching mindset and skills set through the practices & feedback at the PCC Level.

This part also guides the students to apply coaching with the five steps of driving successful change and transformation.


Part 3: Performance Evaluation

Part 3 puts focus on preparing students for performance evaluation. Finally, this part will provide valuable guidelines for participants’ preparation for the PCC path. 

Dates/Location/Tuiton Fee
  • As the program focused on coaching within organizations, it is not offered as public program yet. 

  • To reserve the dates for In-house program, please contact us.

  • The program tuition fee and payment policy will be tailored based on number and level of participants. 

Administration, Organization & Business Operations
  • Disability/Discrimination/DEIJ Statement

We believe that the world will be a better place for anyone if organizations take key role to ensure that any strategies developed strive to address DEIJ issues and create a more just society. 

For more information about our Disability/Discrimination/DEIJ Statement, please click:

  • Complaint/Grievance Policy

Please click here for the process of complaint/grievance policy of this program.

  • Participant Enrollment Agreement

We operate our business and programs with a commitment to the highest level of ethics and quality. Please review the following course description & requirements and enrollment agreement. If you have any questions, please feel free to contact anyone of us.  To preview the participant enrollment agreement of this program, please click 

  • Payment/Fee Policy

The program is currently offered to organizations with a minimum of 5 participants per class. The number of participants is recommended to not exceed 18 participants for the class effectiveness. 

Please note that the program is not yet open for public registration. This is due to the nature of the program that puts emphasis on corporate context and coaching within organizations.

Training-date reservation is secured on a first-come, first-served basis. The instructors’ schedules will be confirmed once the organization has signed the final quotation and send it back to AcComm via email or hard copy.


For the payment and fee policy of this program, please click

For Partial Completion Policy, Refund Policy, Transfer of Credit Policy and Illness Policy, please click

Ethics, Integrity, Transparency

At AcComm & Image International Co., Ltd. (AcComm), we are committed to, support and communicate the definitions of ethics, integrity and transparency:

Integrity: doing the right thing, whether or not anyone knows

Transparency:  being open and clear about policies, processes, actions, and ethics.

We commit to acting with integrity and transparency. We hold ourselves and our participants to the highest level of integrity and strive to be as transparent as possible by explicitly stating measures being taken to provide programs in an ethical manner.

Ethics: as an ICF Accredited provider, our organization adheres to and emphasizes the International Coaching Federation Code of Ethics. The ICF Code of ethics describes the ICF core values, ethical principles, and standards of behavior for all ICF professionals.

Meeting these ethical standards of behavior is the first of the ICF core coaching competencies.

You can read more about the ICF Code of Ethics here.

We do not believe in using manipulative or dishonest sales tactics and strive to provide a safe and ethical sales process.

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