Updated: Dec 10, 2019
To be successful in sales in the digital era, we always want to build partnership with customers. However, a successful partnership does not just happen. It starts with understanding the four types of relationship and take proactive approaches to build and sustain the partnership with the people you want to.
To successfully build a partnership with customers, you need to evaluate your current relationship with them. According to David Lambert, our global partner who is expert is sales, there are four types of relationship; Social, Ad Hoc, Technical and Partnership.