

ICF Accredited Coaching Education Level 2
Interactive. Informative. Transformative
©Copyright – AcComm Group
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Program Vision
Empowering individuals and organizations to enhance your effectiveness and sustainable success by unleashing people potentials and expressing their authentic motivation and greatness.
The Art and Science of Coaching Certificate Program is for individuals interested in entering the field of coaching and managers and leaders in organizations seeking to become better in effective coaching. The program also guides leaders and managers how to apply coaching to support your change and transformation initiatives and effectiveness.
This 125 hour coaching education will offer intensive learning, practices, and feedback in coach core competencies based on 8 ICF’s professional core coaching competencies.
The program is for:
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Organizations who are creating coaching culture
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Organizations who want to support your people to embrace change, learning and personal & professional growth
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CEO, C-suite and Executives
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Leaders, Manager, Supervisors and People Managers at all levels
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HR as Coach
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Executives in Organization Development and Learning & Development who seek to apply coaching with leading change and transformation
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Internal Coach and Corporate Leaders
The Art and Science of Coaching:
Enablers of Effective Change

The program is not yet open for public training. It is currently available for in-house arrangement only.
As the world is constantly evolving, change is inevitable. Organizations need to adapt to ever-changing dynamics. Organizations are made up of individuals with different behavioral styles, emotions, and responses to change. Today’s diversity makes change management more complex and time-consuming.
Program Structure
The program consists of 125 hours of interactive & transformative learning and a weekly practicum that will lead to a certificate of completion.
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Student Contact Hours: 86 Hours (Synchronized)
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Weekly Practicum: total 39 Hours of self-study and peer practices (Asynchronized)
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10 Mentoring Sessions spacing out through the program (7 Hours of Group Mentoring with a maximum of 10 per group + 3 Hours of Individual Mentoring)
**Remark:
The program is currently offered to organizations or as in-house program only. A minimum of 5 participants and maximum of 18 participants are recommended for effective class.
The program is not yet open for public registration. This is due to the nature of the course that gives focus on coaching within organizations.
Program Language
The program can be delivered iin Thai and English.
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Our coaching education is based on the philosophy and framework of the ICF’s 8 Core Coaching Competencies. That is coach competencies as the Doing and the Ethics as the Being of coaching. Our approach is based on our belief that the coach is a catalyst, and all leaders & managers are able to be excellent in coaching skills.
Course Description and Requirements
Our curriculum is 90% ICF Core Competency based.
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For the full details of course descriptions and requirements, please click
Learning Goals
This program aims to support your organizations to apply coaching skills in the areas of:
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Recognizing the distinctions of "coaching" and other disciplines
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Deepening understanding of the eight ICF Core Coaching Competencies
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Demonstrating these Core Coaching Competencies through coaching practices
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Participating in giving and receiving feedback after coaching practices according to these competencies
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Strengthening your organizations’ capacity to embrace chan
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addressing the human side of change effectively
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fostering a culture of resilience, learning and growth
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supporting leaders and manager to navigate transitions for themselves and for their teams smoothly and effectively
List of Instructors
Conducted by:
Atchara Juicharern, Ph.D. - MCC and AcComm Group Team and a team of PCC level of instructors
Requirements to enter the program
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At least 3 years work experience in public, state-owned or private organizations
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Demonstrate passion in helping others grow and unleash people’s potentials
Part/Modules
Phase 1: Mindset, Skills Set, and Tools Set (Coaching tools for coaching within organization)
Duration: 60 Hours – spacing out in 2.5 months
Course Descriptions:
Part 1: Mindset of Coaching
Part 1 includes welcome and introduction to the program. This part also includes objectives of the program and establishment of our agreement. The instructor will also introduce the definition of coaching according ICF’s.
Part 2: Core Coaching Competencies
Firstly, this part starts with introducing 8 ICF Core Coaching Competencies - with descriptions of the 63 Behavior statements or performance criteria.
Next, this part will continue to provide the knowledge of each competency in depth. The instructor will give simple models to aid understanding and demonstrate each coaching skill. We will master each competency through practices, group activities, discussion, self-reflection, and feedback.
This part will continue with coaching practices & feedback spacing out once a week.
Part 3: Coaching Tools
Part 3 contains the tools set for leaders and managers for coaching within organizations.
Phase 2: Mindset, Skills Set, and Tools Set (Coaching tools for coaching within organization)
Duration: 65 Hours spacing out in 2.5 Months
Course Descriptions
Part 1: Coaching at PCC Level
Part 1 covers the review of 8 core competencies and develops the coach’ ability to differentiate the ACC Level and the PCC Level of coaching.
Part 2: Coaching and Change
This second part of Phase 2 will continue to support students to embody the coaching mindset and skills set through the practices & feedback at the PCC Level.
This part also guides the students to apply coaching with the five steps of driving successful change and transformation.
Part 3: Performance Evaluation
Part 3 puts focus on preparing students for performance evaluation. Finally, this part will provide valuable guidelines for participants’ preparation for the PCC path.
Dates/Location/Tuiton Fee
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As the program focused on coaching within organizations, it is not offered as public program yet.
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To reserve the dates for In-house program, please contact us.
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The program tuition fee and payment policy will be tailored based on number and level of participants.
Administration, Organization & Business Operations
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Disability/Discrimination/DEIJ Statement
We believe that the world will be a better place for anyone if organizations take key role to ensure that any strategies developed strive to address DEIJ issues and create a more just society.
For more information about our Disability/Discrimination/DEIJ Statement, please click:
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Complaint/Grievance Policy
Please click here for the process of complaint/grievance policy of this program.
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Participant Enrollment Agreement
We operate our business and programs with a commitment to the highest level of ethics and quality. Please review the following course description & requirements and enrollment agreement. If you have any questions, please feel free to contact anyone of us. To preview the participant enrollment agreement of this program, please click
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Payment/Fee Policy
The program is currently offered to organizations with a minimum of 5 participants per class. The number of participants is recommended to not exceed 18 participants for the class effectiveness.
Please note that the program is not yet open for public registration. This is due to the nature of the program that puts emphasis on corporate context and coaching within organizations.
Training-date reservation is secured on a first-come, first-served basis. The instructors’ schedules will be confirmed once the organization has signed the final quotation and send it back to AcComm via email or hard copy.
For the payment and fee policy of this program, please click
Ethics, Integrity, Transparency
At AcComm & Image International Co., Ltd. (AcComm), we are committed to, support and communicate the definitions of ethics, integrity and transparency:
Integrity: doing the right thing, whether or not anyone knows
Transparency: being open and clear about policies, processes, actions, and ethics.
We commit to acting with integrity and transparency. We hold ourselves and our participants to the highest level of integrity and strive to be as transparent as possible by explicitly stating measures being taken to provide programs in an ethical manner.
Ethics: as an ICF Accredited provider, our organization adheres to and emphasizes the International Coaching Federation Code of Ethics. The ICF Code of ethics describes the ICF core values, ethical principles, and standards of behavior for all ICF professionals.
Meeting these ethical standards of behavior is the first of the ICF core coaching competencies.
You can read more about the ICF Code of Ethics here.
We do not believe in using manipulative or dishonest sales tactics and strive to provide a safe and ethical sales process.

